Vallara
Trust & Safety Center

How we keep our platforms safe

Safety is an operating function of the company. This page describes the programme that runs on Vallara's platforms, names the partners involved, and explains how to report a concern. The operative platform policies are published in the PlayHouse Transparency Center (opens in new tab) and govern in the event of any difference from the summary here.

Our approach

Four principles

Nobody is anonymous to us

Every account that publishes or pays is identity- and age-verified. That is what makes enforcement, cooperation with law enforcement and protection of the people on the platform possible.

Everything can be reviewed

Posts, media, live streams, audio and direct messages are all subject to review. The platform does not use end-to-end encryption; there is nothing the operator cannot inspect and remove.

Named partners, real programmes

We work with NCMEC and StopNCII.org, report through the CyberTipline, and cooperate with law enforcement. We name partners only where the partnership is current.

Due process for everyone

Every moderation decision can be appealed through a published process, and every claim on this page can be substantiated on request.

How it works

From sign-up to enforcement

  1. Verification

    Creators verify identity and age with a government-issued document and a live selfie before publishing. Paying users are verified before they can pay.

  2. Pre-publication scanning

    Media is scanned before it appears, including hash-matching against industry databases of known CSAM and NCII, and text and image classification for prohibited material.

  3. Human review

    Content that passes automated review is reviewed by trained human moderators against the platform's acceptable-use policy.

  4. Reporting

    Every post and account carries a report button. Reports from users, partners and law enforcement are triaged by a dedicated team.

  5. Enforcement

    Content removal, warnings, account deactivation and permanent bans. Serious or repeated violations result in immediate suspension or termination.

  6. Appeals

    Any user can contest a moderation decision through the published appeals process (opens in new tab).

Programme areas

What the programme covers

Identity and age verification

  • Every creator is required to complete identity and age verification before publishing content, using a government-issued identity document and a live selfie matched to it. Accounts that cannot be verified as belonging to an adult are not permitted to publish.
  • Users who pay for content are also verified. No account on the platform is anonymous to the operator.
  • Sexually explicit content that features any person other than the verified account holder is not permitted unless that person's age, identity and consent have been confirmed.

Content moderation

  • All content, including posts, media, live streams, audio and direct messages, is subject to review. The platform does not use end-to-end encryption.
  • Media is scanned before it appears on the platform using automated tools, including hash-matching against industry databases of known child sexual abuse material and non-consensual intimate imagery, and text and image classification for prohibited material.
  • Content that passes automated review is subject to review by trained human moderators.
  • Enforcement runs from content removal and warnings to account deactivation and permanent bans. Serious or repeated violations result in immediate suspension or termination.
  • The content moderation policy (opens in new tab) and appeals policy (opens in new tab) are published on the platform.

Child safety

  • Zero tolerance for child sexual abuse material (CSAM). Suspected CSAM is removed and reported to the National Center for Missing & Exploited Children (NCMEC) through the CyberTipline. The platform cooperates with the law-enforcement investigations that follow.
  • Content that depicts or portrays a person as under 18 in a sexual context is prohibited, including role-play and fiction.
  • The platform participates in NCMEC's Take It Down (opens in new tab) service, which allows people under 18 to hash intimate images of themselves so that matching uploads are blocked.
  • The platform's child-safety statement is published at playhouse.fans/fightcsam (opens in new tab).

Non-consensual intimate imagery

  • Zero tolerance for non-consensual intimate imagery (NCII). Suspected NCII is removed on report, and the accounts involved are investigated and, where confirmed, suspended or banned.
  • The platform is a listed industry partner of StopNCII.org (opens in new tab), operated by the Revenge Porn Helpline (SWGfL). Images hashed through StopNCII are blocked from upload.
  • Any person who appears in content may withdraw consent at any time, and the content is removed.
  • The consent policy is published at playhouse.fans/consent (opens in new tab).

Law enforcement

  • A dedicated process handles requests from law-enforcement agencies. Cases involving an imminent threat to life or of serious physical injury are escalated immediately to senior management.
  • Because every account is verified, the platform can provide law enforcement, on valid legal process, with account-holder identity, contact, payment and content records, and can provide certified records for court proceedings.
  • Guidance for agencies is published at playhouse.fans/lawenforcement (opens in new tab).

Security

  • A vulnerability-disclosure programme (opens in new tab) is operated through an established third-party platform; reports from security researchers are triaged and, where confirmed, remediated. Security reports concerning this website may be sent to legal@vallarainc.com.
  • Card payments are processed by regulated third-party payment providers; the platform does not store full card numbers, and holds only the payment records returned by the processor.
Partners

Who we work with


Child safety

NCMEC

Suspected CSAM is reported to the National Center for Missing & Exploited Children through the CyberTipline. The platform participates in NCMEC's Take It Down service.

Take It Down participants (opens in new tab)

Intimate-image abuse

StopNCII.org

The platform is a listed industry partner of StopNCII.org, operated by the Revenge Porn Helpline (SWGfL). Images hashed through StopNCII are blocked from upload.

StopNCII industry partners (opens in new tab)

Law enforcement

Agencies worldwide

A dedicated team responds to lawful requests and proactively reports suspected illegal activity. Guidance for agencies is published on the platform.

Law-enforcement guidance (opens in new tab)

Report a concern

How to reach the right team